Project
N°005
Name
Behind the Scenes
Year
2025–2026
Type
User Interface Design
About
Millions of people wear an Apple Watch every day, yet few ever pause to notice the experience that brings it to life before it reaches their wrist. This page is a deconstruction of the Apple Watch buy flow—a surface that appears simple, but is carefully composed through structure, restraint, and system-level thinking.
As the designer responsible for this experience, I break down how the page is built, how its components work together, and how subtle decisions in layout, typography, and interaction create a flow that feels intuitive, native, and effortless.
The Apple Watch buy flow is structured around a clear visual hierarchy. The product remains centered, while configuration controls sit on the right, allowing customization without losing focus on the product.
The configurator is built from modular components, each supporting a single decision while working together as a unified system. System fonts, semantic colors, and native spacing ensure the experience feels distinctly Apple.
How case material selector is built.
How case size selector is built.
How band size configurator is built.
How buy flow adapts in dark mode.
