Project
N°006
Name
Marks With Meanings
Year
2020–2026
Type
Brand Identity Design
About
The strongest logos tell simple, meaningful stories. A logo is more than just a symbol, It is the face of a brand and often the first impression it makes. Without a clear concept or story, a logo can feel out of place, like a sentence taken out of context. It is the designer's role to research the brand and its audience to create something authentic, memorable, and rooted in meaning. A great logo should not only look good, it should stand for something.
Race Capital is a venture capital firm that invests in high-growth technology startups, balancing speed with long-term stability, led by a founder who is a passionate motorsport fan.
Inspired by motorsport, the logo merges the letter “R” with the form of a racing brake, symbolizing control as the essential force behind sustainable performance.
Logo Structure
Oasis MD Medical and Skin Care was founded by experienced physicians who believe great care should feel personal, thoughtful, and proactive.
The logo brings together a water drop, an infinite loop, and a leaf, representing renewal, continuity, and a holistic approach to caring for skin and overall well-being.
Logo Structure
Midas Labs is a Silicon Valley–based company specializing in blockchain mining and related applications, pioneering reprogrammable miner chips that support multiple hashing algorithms within a single processor.
The logo shapes the brand name into the form of a chip—precise, structured, and highly legible—reflecting the clarity and power of a high-performance processing engine.
Logo Structure
Founded in 1970, Dowco Group is one of the world’s largest steel detailers, trusted to help build landmark projects for global brands including Google, Amazon, NASA, and One World Trade Center.
Inspired by architectural models and 3D space, the icon is formed from two letter “D”s—the initials of the founder’s name—symbolizing forward movement, structural precision, and the company’s enduring legacy in the built world.
Logo Structure
This project envisions a connected gym experience where workouts are effortlessly tracked, translating physical effort into clear, actionable data through simple equipment scans.
The mark fuses the motion of a running figure with the structure of a QR code, expressing the intersection of human movement and digital intelligence.
Logo Structure
Pontus Water Lentils is a Canadian aquaponics company producing sustainable, nutrient-rich water lentils and protein powder through a closed-loop system where fish and plants thrive together.
The logo reflects the brand’s values—vertical growth, water, and cyclical sustainability—capturing a modern, environmentally conscious approach to farming.
Logo Structure
Storhm creates next-generation fiberoptic HDMI connectors, engineered to deliver lightning-fast, lossless signals while standing up to the demands of real-world use.
The logo echoes the flow and energy of fiberoptic cables, capturing speed, precision, and durability at the heart of the brand’s modern, tech-driven identity.
Logo Structure
The Pocket Guide app makes exploring new cities effortless, offering curated recommendations, downloadable guides, and real-time location-based insights to enhance every journey.
The logo combines a pocket and a voice symbol, showing that the service is literally “right in your pocket,” always ready to guide you.
Logo Structure
Foresse is a women’s fashion startup where timeless design meets the effortless elegance of silky-smooth fabrics, crafted to move with the wearer.
The logo captures this essence, with the letter “F” flowing like a ribbon of silk, evoking the grace, fluidity, and refined quality at the heart of the brand.
Logo Structure
Aluxes Hotel is a serene beachfront sanctuary in Yucatán, Mexico, where the beauty of the jungle, ocean, and Mayan heritage come together with modern luxury and impeccable service.
The logo draws inspiration from a local Mayan pyramid and ocean waves, capturing both the region’s iconic culture and the relaxing, harmonious atmosphere of the hotel.
Logo Structure
The Angler is an upscale seafood restaurant offering a refined dining experience, where the finest seafood meets sophistication and elegance.
The logo blends the form of a fish with a tailored suit, while the deep blue palette evokes the ocean’s depth, reflecting the seamless harmony of luxury, quality, and the sea.
Logo Structure
